When you talk about your business, you don’t know who is listening.
You could be in line at the grocery store, at a health club, on the phone with someone trying to sell you a newspaper subscription, having a coffee or tea with a friend, picking up your dry cleaning or in a drug store ordering a prescription when you mention your business.
You never know what the person you are chatting with is interested in or who they know. And you don’t know who is listening in AND what they are interested in or who they know either.
Talk as if you are being heard (that doesn’t mean louder) or be very quiet if you don’t want to be overheard.
A colleague of mine was buying paint for her kitchen and while in the paint store, overheard the conversation that the couple ahead of her in line were having with the cashier. She interrupted them and suggested what colour paint they should get. They bought the colour she recommended and then invited her for coffee at a nearby coffee shop to talk some more. Voilà – they became her first client in her new interior decorating business!
Talk about your business
I ALWAYS mention my business no matter where I am or who I’m with. I’m proud of it.
Always be marketing no matter where you are or who you’re with. Have a marketing mindset as your way of thinking and seeing the world.
You never know who’s listening or where you’ll be when you get an idea. Tell me one of the most unusual places you were when you got a prospect.
Originally posted March 30, 2012 .