Show love all year especially when you have your own business.
It’s one of the ways to deliver great (not just good) customer service.
In February love is in the air. Flower shops and chocolate stores have lots of sales. Most people get cards so the greeting card industry flourishes.
Show you’re thinking of your customers all the time not just in February.
Here are five ways to show that you’re always thinking of your clients.
1. Send a heartfelt message (when they buy). Your message shouldn’t have any sales pitch behind it; you simply want to tell your customers how much you appreciate them. You can do this in two ways:
- Send an ecard
- Mail a physical card. Don’t only sign your name. Write a note in it as well.
2. Spread love in February. Mail your clients a Valentine’s card. When you take your focus away from selling and put it on giving (even if it’s just giving customers something to look at), they’ll want to come back.
3. Ask them what they want. One of the best gifts you can give your clients is your attention. How can you better deliver what they want from you? Ask them to find out. Send a brief survey to find out what services they like, what might be keeping them from buying them, what they think of your prices, and any suggestions they have for other things they’d like you to offer.
4. Have in person “coffee dates” (or virtual ones in this Covid pandemic). When’s the last time you actually spent face-time not talking about work? Book coffee or tea dates virtually or in person when you can and spend each meeting just building the relationship and NOT trying to sell. Ask questions about themselves that are not about business. You’ll be surprised what you might find out about them.
5. Offer incentives to buy again. One strategy for building customer loyalty as well as providing great customer service is to create attractive offers to past clients. That could be anything from 25% off of their next order to a gift card.
Do this …
Pick one of your goals for the next year. Now think about one way that you can show your love to clients.
Tell me how you show the love to your clients!
Originally posted on February 16, 2015