IS marketing an art or science? This is a great question that one should think about. Seth Godin‘s blog post (I get them delivered to my inbox regularly) answers this.
He begins by writing “It’s both, and that’s the problem. ….Some marketers are scientists. They test and measure. They do the math….The other marketers are artists. They inspire and challenge and connect..” We need both, don’t we.
Read what he has to say … Is Marketing an Art or Science?
I hope the article makes you look at your marketing in a new way. Tell me what YOU think!!
Originally posted on April 2, 2014