8 Actions for a startup – #1 have a mentor

This is the first post on 8 actions to take for your startup business. The first thing that you can do is to find a mentor.

What is a mentor?

Many people have them in their jobs – someone experienced and trustworthy who already does the job one aspires to do. I’d add wise to the definition. My Oxford dictionary defines wise as “… having … or showing experience and knowledge judiciously applied; sagacious … sensible; discreet …”

When you’re starting your own business the same thing applies – have a mentor.

Kinds of mentors

1. Unreachable (for now) but someone who you aspire to be like. Use Oprah as an example. You may want to be like her – a successful and well known business woman who does everything with integrity. You would like to meet her but assume you’re unknown to her (for now).

2. Someone nearby who you could contact. In a segment of the TV show “The View” each of the hosts talked with their mentor. That person had followed them through the years, always believed in them and their dream, given them advice in a kind and gentle way, helped them up when they were down, and showed pride in each of their accomplishments along their path.

Qualities of a mentor

  • Reachable
  • Helpful
  • Believe you can do it and tell you to your face
  • Trustworthy
  • Wise
  • Someone you aspire to be like
  • Gives you advice in a kind and gentle way

You really need a mentor when you have a startup business. I aspired to be like Mark Victor Hansen for marketing and Jack Canfield for self esteem. They’re now remembered best as co-authors of the Chicken Soup book series but I met them before that. In 1992 I got to meet them and asked each of them to help me. They both did and today if I call them, they call back!

That’s what a mentor is. Do YOU have one yet? Who did you choose?

Originally posted January 27, 2012

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All marketing is slow marketing

What do I mean when I say “All marketing is slow marketing”?

Marketing activities are what you use to get known therefore they are long term, aren’t they? What is long term to you – three months? six months? one year? five years? Long term is “slow marketing”, isn’t it?

Marketing activities are directly related to and evolve out of your strategic plan.

The strategic plans you write establish your business goals. The marketing activities are how to get there and they’re called tactics. They’re for a defined period of time, which most commonly is a year, but could be a quarter or even a month. They are your monthly calendar of marketing activities.

Marketing plans and thus activities are directly related to and evolve out of your strategic plan. The strategic plans you write establish your business goals. The marketing activities are how to get there or tactics. They’re for a defined period of time, which most commonly is a year, but could be a quarter or even a month. They are your monthly calendar of marketing activities.

Therefore there’s an order to the things you need to do.

  1. set goals for your business  (one year)
  2. decide which products and services to do AND that help you meet your goals
  3. choose two kinds of marketing tactics – those for your long term goals (one year) and those for your short term projects (products and services

It also depends on your reason for using a particular marketing tactic and why you are you are using it. Here are two questions you need to ask.

1. Why are you doing it? 

Which of your goals does it meet? Is it for a particular product or to build your reputation? The following are two reasons you may be doing it and the particular marketing activity to use.

  • for a campaign to launch a product or service (a page on your website, an ad, a newsletter item, several blog posts, your “30 second infomercial”, social media posts, presentations you’re doing, part of your email signature) 
  • get known locally – nationally – internationally (your entire website, newsletter, blog posts,”follow” or “friend” people on social media in your target market, networking, speaking, training, attending events, part of your email signature, etc)

You can see you can and should use all marketing activities.

2. How quickly do you need results?

It may be for a special and therefore time sensitive so you need results according to that date.

It could be to get known and that’s long term so requires you being “seen” often and everywhere hence my belief in repetition including online. Frequency is important and therefore slow or long term.

In summary

ALL marketing is slow and repeated like a dripping tap. A client hears it so often that take action.

You’re in business for “the long haul” so market slowly and repeatedly.

How often do YOU market a piece?

Originally posted on June 2, 2015

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Do you ever ask yourself “what if”?

Photo by Sylas Boesten on Unsplash

I watched the movie called Letters to Juliet again recently. An aspiring American writer on vacation in Italy finds an unanswered “letter to Juliet”. It was one of thousands of missives left at the fictional lover’s Verona courtyard, which are typically answered by a group of women called the “secretaries of Juliet”. She answers one written 50 years before by an English woman played by Vanessa Redgrave. Vanessa’s character Claire along with her grandson come to Verona in answer to the reply that Sophie wrote. She and the young writer played by Amanda Seyfried go on a quest in the area around Verona to find Claire’s lover referenced in the letter. Spoiler alert — as a result, they find him and Claire marries him.)

At the end of the movie we’re at Claire and her lover Lorenzo’s wedding reception. Claire reads the letter that Sophie (Amanda Seyfried’s character) had written to her in which Sophie wrote the following:

“Dear Claire. What and if are two words as nonthreatening as words can be. But put them together, side by side, and they have the power to haunt you for the rest of your life. What if? What if? What if? I don’t know how your story ended but if what you felt then was true love then it’s never too late. If it was true then, why wouldn’t it be true now? You only need the courage to follow your heart. I don’t know what a love like Juliet’s feels like, a love to leave loved ones for, a love to cross oceans for, but I’d like to believe, if ever I were to feel it, that I’d have the courage to seize it. And Claire if you didn’t, I hope one day that you will. All my love, Juliet”

WOW … what a powerful expression “what if” is. What if … you had made a different choice in life –  what if you had/hadn’t married, what if you had chosen to divorce/ not divorce, what if you had/ hadn’t sold your house, what if you did/ didn’t start a business,  what if someone didn’t invent the light bulb, the telephone, television, personal computers, the internet, … the list goes on and on.

Choices

We make many choices every day that are small or big. Life is full of possibilities and choices and some of them can be overwhelming.

I faced a huge choice (dilemma) when I had the opportunity to go to San Francisco and work with an American friend to help him build and run a business. Was it too late in my life to do this? I was in my mid-40s and had always wanted to live in San Francisco. I had no children and no husband so it should have been an easy choice, right?

Wrong. I agonized over whether I should go or stay here in Toronto, made pro and con lists, asked friends and family and got different answers everywhere. What finally helped me choose to go was my answer to the question … “what if I don’t go and regret it for the rest of my life.”

The rest is history. I went there. As a result, it cost me financially to have two residences, two sets of furniture and two cars. But there would have been a lot of negatives which I would have faced even if I’d stayed here in Toronto.

The positives and benefits won out! While I was there I owned a red convertible, a sailboat, lived near the water, and travelled to many places in the U.S. I could have done many of them if I’d stayed in Toronto but more important than any of these was the experience of living somewhere I’d always wanted to.

What if I’d chosen to stay in Toronto? Who knows? There would have been different choices to make.

I have no regrets.

Let’s go back to the expression what if. Make choices based on your heart and ask yourself the question “what if I don’t” . Remember that it’s never too late.

Have you made a choice that you regretted later? Have you made one that was the right one?

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