You have an idea of what you will sell to whom, don’t you.
Now that you’ve done the first seven actions, it’s time to get more specific and decide WHO your target market or niche is.
Whether you’re starting your first business or have been a business owner for years, every year you should review who and what your target market is. I did this in 2011 since many things had changed in my life. I used Judi Hughes of Your Planning Partners here in Toronto https://yourplanningpartners.com/ . I also took a small group course by phone from Tsufit called Step into the Spotlight. https://tsufit.com/blog/ They really helped me focus on what I have to offer and to whom.
6 ways to help find your target market
1. Go to bed with it (what is your target market) on your mind then let it go and fall asleep. That’s what Jack Canfield did to get the name for the book series he co-authors with Mark Victor Hansen call Chicken Soup for the Soul.
2. Meditate. Put this as a question BEFORE your meditation then let it go.
3. Contemplate all that you’ve learned from books, webinars, conferences, your coach and newsletters you get. What do you REALLY sell to whom?
4. Daydream. We all have daydreams, don’t we? Look at them. Take them seriously. You may see your target market.
5. Imagine what you’d be doing on your ideal day. Who are you doing it for? What are you doing?
6. Listen to your coach (be sure they really know you) and consider what the leader of each webinar you take says.
BELIEVE! Most importantly, what do have PASSION for? What do you need? What solution do you have for a problem?
Tell me and my readers what problem you can solve with your solution. Who is YOUR target market?
Originally posted March 3, 2012
