I’ve always loved to read – anything!
Buying books is one of my favourite things to do. So entering a bookstore is a dream come true for me. I was so happy when they first opened coffee shops IN bookstores. Now I can start reading what I’ve bought. But enough about me.
Have passion for your business topic and love to learn
You can learn a lot from books. When I decided I wanted to learn more about a concept called neuromarketing I found the name of several books about it. When I had the opportunity to go a bookstore I could scan the books themselves and decide which ones were for me. When I did, I ended up buying two of the books on my list.Forms of books
It used to be that there were two forms for books – hardcover and paperback. I know you could also get “books on tape” or books with large fonts. Now there are also ebooks. More authors are making sure their book besides being on paper is also an ebook.
It also used to be difficult to choose an ereader because each book chain has its own. But that’s changed. I have bought several ebooks for the Amazon KINDLE. I have an ipad so with the Kindle App downloaded on it, I open the KINDLE App there and voilà there are the books!
You can also listen to books with Audible – but I prefer seeing rather than listening😃
What should you read?
- It goes without saying that you need to read books about your topic. It’s professional development (here in Canada you can deduct a book as Professional Development and not just courses). You can read them for Research and Development which you need to do all the time. So if you think you can stop learning since you’ve done a course on a certain topic, you can’t.
- Go beyond your topic. Stay at the leading edge. That’s why I have read several books about neuromarketing.
- Read about how to start a business and how to market. Remember that you can’t know too much.
Where can you learn what you should read?
- Browse your topic in bricks and mortar bookstores.
- Read newsletters online (that’s where I learned about neuromarketing. Patsi Krakoff of The Blogsquad wrote about books she’s read in her newsletter ).
- Browse authors and your topic at online bookstores like amazon or Chapters or Borders.
- Visit blogs. (They’re the topic of another post.)
Tell me what books you’re reading. As you know, I love to know about them! Share the titles with everyone.
Originally posted February 10, 2012